James Wilfred covers the big product launches — new phones, TVs, and emerging tech like VR and AI hardware — breaking down what's actually new versus what's just marketing. He likes digging past the press release to figure out whether a launch is worth getting excited about, and he's developed a healthy skepticism toward buzzwords like “revolutionary” and “game-changing” that show up in nearly every tech announcement.

James has been tracking major tech announcements for years and has a good memory for which promised features from past launches actually panned out — and which quietly disappeared a year later without anyone mentioning it. That memory turns out to be useful: when a company claims a feature is “industry-first,” he's often the one pointing out it isn't.

Outside of covering launches, James spends an unreasonable amount of time comparing spec sheets for products he has no intention of buying, just to understand where the industry is actually heading. He writes for readers who want the real story on a launch — not just the hype, and not just the cynicism either, but a straight read on what's genuinely new and what isn't.